A-ZPak&Ship
We built a modern website with local SEO that made A-Z the top-ranked shipping service in Naples. Walk-in traffic increased 65%.
+65%
Walk-in traffic
From online discovery
3x
Notary bookings
Monthly increase
#1
Google ranking
Naples shipping services
+120%
Mobile traffic
New responsive site
Services
Web design, SEO, Digital advertising
Tech stack
WordPress, Google My Business, Google Ads
Year
2024
Website
www.azpaknshipnaples.comAbout A-Z Pak & Ship
A-Z Pak & Ship is a Naples shipping, packing, and notary services storefront serving snowbirds, small businesses, and seasonal residents. Their service quality and pricing were strong, but their digital footprint was almost invisible. New residents and visitors searching for 'shipping near me' or 'notary Naples' were finding national chains and competitors with better-optimized listings.
The challenge
A-Z had no real website, an incomplete Google Business Profile, and no way for customers to confirm hours, services, or pricing before walking in. Phone calls during business hours interrupted in-store service. The notary line of business in particular relied on outdated paper signage and word of mouth, leaving meaningful revenue on the table. They needed to be the obvious local choice in every search result that mattered.
Our approach
We designed a clean, mobile-first website built around the actions customers actually take: drop-off shipping, custom packing, notary appointments, and mailbox rentals. Each service got its own page with clear pricing guidance and a one-tap call or directions button. We rebuilt the Google Business Profile with full service categories, professional photos, and a structured review request flow. A focused local SEO push targeted the highest-intent Naples queries, and a small Google Ads budget covered branded and notary-related searches during peak season.
The results
Within four months, walk-in traffic from online discovery grew 65% and notary bookings tripled month over month. The shop now ranks first for 'shipping services Naples' and most adjacent local terms. Mobile traffic grew 120% as the responsive site replaced a desktop-only legacy page. Phone interruptions dropped because customers find their answers online before arriving.
We used to be the best-kept secret in Naples. Now we are the first result people see, and they walk in already knowing what they need.
Talena Padron
Owner, A-Z Pak & Ship
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