SouthFloridaPatio
15 years of stunning work but zero online presence. We built their website, ran ad campaigns, and partnered with influencers like Pollito Tropical. From zero leads to 28 qualified inquiries per month.
28
Project leads/mo
From zero online
7.8x
Google Ads ROAS
Return on ad spend
+420%
GMB views
3-month growth
$15K+
Avg project value
Qualified leads
Services
Digital advertising, Web design, Photo editing, SEO, Social media
Tech stack
WordPress, Google Ads, Meta Ads, Google My Business, Influencer Partnerships
Year
2024
Website
southfloridapatio.comAbout South Florida Patio
South Florida Patio specializes in custom patio designs, pergolas, summer kitchens, and pool decks across Miami-Dade and Broward counties. With over 15 years of craftsmanship and hundreds of completed projects, their work spoke for itself. But their digital presence did not exist. They relied entirely on referrals and yard signs while competitors with inferior work won jobs because they showed up first online.
The challenge
No website beyond a basic one-page template with a phone number. Hundreds of stunning before-and-after photos existed only on the owner's phone. No Google presence, no social media, no way to capture leads online. Competitors with inferior work dominated local search simply because they invested in digital marketing.
Our approach
We took a visual-first approach, starting with professional photo curation of their extensive project library. We built a showcase website with full-screen project galleries, before-and-after sliders, and service pages targeting searches like 'custom patio Miami.' We created marketing materials for the field team. We launched Google Ads targeting homeowners in specific zip codes and built a social media presence centered on project reveals. We partnered with major Miami influencers including Pollito Tropical to amplify their reach.
The results
Within 3 months, South Florida Patio went from zero online leads to 28 qualified project inquiries per month. Their website became their best salesperson. Homeowners arrived at consultations already knowing exactly what they wanted. Google Ads achieved a 7.8x ROAS with average project values above $15,000. Google My Business profile views increased 420%.
For 15 years we let our work speak for itself, but nobody could see it online. Now our website closes deals before we even show up to the consultation.
Arlet & Dayron
Owners, South Florida Patio
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