HealingMindsResearchInstitute

The challenge

Clinical trial sites typically have intimidating, jargon-heavy websites that scare off the very participants they need. Healing Minds had a basic page that listed studies but did nothing to explain what participation involved, how compensation worked, or whether participants were safe. There was no online prescreening, no SEO for participant-intent searches, and no lead capture beyond a single contact form.

Our approach

We treated the website as a participant-acquisition tool, not a brochure. Each active study got a dedicated landing page written in plain language: who qualifies, what participation looks like, time commitment, compensation, and frequently asked questions. We built a custom prescreening form for each study that filters obvious non-matches before staff time is spent. A separate online memory test funnel captured leads for ongoing memory and dementia research. Local SEO targeted condition-specific keywords combined with location and 'clinical trial' modifiers.

The results

Within six months, study enrollment grew 85% and the institute reduced spend on outside recruitment vendors by half. The memory test funnel alone generates 120 qualified leads per month at a fraction of paid recruitment cost. Organic traffic grew 160% as the condition-specific pages began ranking. Participant retention through study completion improved from 68% to 92% because expectations were clearly set before enrollment.