MyCosmeticSurgeryMiami
We built targeted campaigns that cut through Miami's saturated cosmetic surgery market. 7.8x return on ad spend with a steady flow of consultation bookings.
7.8x
ROAS
Return on ad spend
-40%
Cost per lead
60-day reduction
Consistent
Consultation bookings
Calendar filled
High
Lead quality
Pre-qualified patients
Services
Digital advertising, Analytics, Conversion
Tech stack
Google Ads, Meta Ads, Landing Pages, CRM Integration
Year
2024
Website
mycosmeticsurgerymiami.comAbout My Cosmetic Surgery Miami
My Cosmetic Surgery Miami is a cosmetic surgery practice in Miami operating in one of the most competitive markets in the country. With dozens of cosmetic surgery clinics spending aggressively on advertising, they needed a campaign strategy that would cut through the noise and deliver real patient consultations, not just clicks.
The challenge
The Miami cosmetic surgery market is saturated with advertisers. Cost per click is high, and most leads are price-shoppers who never book. My Cosmetic Surgery needed campaigns that attracted serious patients ready to commit, not tire-kickers looking for the cheapest option.
Our approach
We conducted a deep analysis of their competitive digital environment, identifying gaps in competitor messaging and underserved audience segments. We built highly targeted campaigns with qualification-focused messaging that filtered out price-shoppers early. Landing pages were designed to pre-qualify visitors and drive consultation bookings. We optimized weekly, cutting underperforming ads and scaling winners.
The results
The campaigns delivered 7.8x ROAS with a consistent flow of qualified consultation bookings. Cost per qualified lead decreased 40% within the first 60 days through systematic optimization. The practice filled their surgery calendar consistently for the first time through digital channels.
The leads from inpulza's campaigns are different. These patients come in ready to book, not just asking about prices. That changed everything for our practice.
Armando Labrador
Owner & Founder, My Cosmetic Surgery
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