PalisadeWindows&Doors

The challenge

Florida homeowners researching impact windows rely heavily on Google before requesting an estimate. Palisade's old site was thin, slow, and missing the trust signals homeowners want before scheduling a consultation: financing options, manufacturer warranties, install timelines, and clear pricing guidance. With Google Ads costs climbing year over year, the business needed a sustainable organic and CRM-driven channel to lower customer acquisition cost.

Our approach

We launched a full lead-generation engine. The new website was structured around county-level service pages that each ranked for 'impact windows [county]' and similar high-intent searches. Project galleries with before-and-after photos and customer testimonials replaced generic stock imagery. A multi-step estimate request form captured project scope, qualifying leads before reaching the sales team. We rebuilt the Google Business Profile, layered in HubSpot CRM for automated lead nurturing, and tightened Google Ads to focus only on terms organic could not yet cover.

The results

Within the first quarter, estimate requests grew 340% and monthly qualified leads now exceed 60 homeowners. Service area expanded from 3 counties to 8 as organic rankings opened new markets. Cost per lead dropped 55% compared to the previous paid-only model because most new leads now arrive through organic search and HubSpot nurture sequences. The install calendar is booked weeks in advance.